Pantone has announced that Viva Magenta is their color of the year for 2023. To some, this annual announcement may elicit an eye roll. But if you are a homeowner in Alexandria, it should be news to pay attention to especially if selling is in the future as it will be influential in brand marketing and design throughout the world.
A wall painted in Viva Magenta might not be a wise move as it’d be overwhelming but you can use the color, or shades of it, as a way to refresh your home or cottage with accent pieces and accessories such as rugs, pillows, or art. I won’t be surprised to see a Viva Magenta front door some time in 2023 in Alexandria.
Pantone LLC is a limited liability company headquartered in Carlstadt, New Jersey. Best known for the Pantone Matching System (PMS), a proprietary color space used in a variety of industries; graphic design, fashion design, product design, printing and manufacturing and supporting the management of color from design to production, in physical and digital formats, among coated and uncoated materials, cotton, polyester, nylon and plastics.
X-Rite, a supplier of color measurement instruments and software, purchased Pantone for US$180 million in October 2007, and was itself acquired by Danaher Corporation in 2012. [source: Wikipedia]